Designation - Business Operation Manager – Tea
Key
Role Area – E-Commerce & Brand Expansion
📍 Location: A.J.C. Bose Road, Kolkata
🏭 Industry: FMCG – Tea & Consumer Consumables
💼 Department: E-commerce Sales & Brand Development
💰 Salary: No constraint for the right applicant
About the Company 🏭
We are a well-established tea manufacturing company with a proud legacy of delivering high-quality CTC tea. As we expand into the B2C online retail space, we are launching a distinctive tea brand that blends tradition with thoughtful innovation — rooted in heritage, crafted with care, and designed to offer a refined, everyday tea experience for the modern Indian consumer.
Our aim is to make exceptional tea accessible, enjoyable, and relevant through leading e-commerce and digital channels.
The Opportunity 🌟
We are seeking a driven and imaginative professional to lead the end-to-end operations and sales of our branded CTC tea range across top e-commerce platforms.
Beyond technical expertise in online FMCG sales, marketplace management, and digital brand building, we’re looking for someone who can take true ownership of the brand — someone who brings a sense of purpose to their work and understands the nuances of building something meaningful from the ground up.
The ideal candidate will align with the spirit of our brand: ingenuity in execution, authenticity in communication, and a storyteller’s ability to translate product into experience. If you are someone who believes in balancing data with intuition, commerce with craft, strategy with soul and grow alongside the brand with commitment, loyalty and a founder's mindset — we’d love to have you lead this journey with us.
Where You’ll Lead [Key Responsibilities] 🎯
1. e-Commerce Sales Strategy & Funnel Management
• Own and execute the complete e-commerce sales funnel — from listing optimization and visibility to conversion and post-purchase experience.
• Manage the brand’s presence across all key platforms [Amazon, Flipkart, Meesho, BigBasket, Zepto, BBdaily, and others] with a sharp focus on sales performance, returns, consumer feedback, and repeat purchase behavior.
• Work closely with marketplace account managers to plan and implement pricing strategies, deals, and platform promotions aimed at driving velocity and ranking.
• Monitor daily sales metrics and take timely actions to drive conversions and reduce friction across the funnel.
2. Demand Forecasting, Inventory & Fulfilment Coordination
• Collaborate with manufacturing, packaging, and dispatch teams to ensure consistent product availability and timely replenishment.
• Forecast demand accurately based on sales trends, seasonality, and campaign calendars to prevent stock-outs and inefficiencies.
• Ensure operational smoothness in coordination with last-mile partners and platform SLAs.
3. Pricing, Margins & Offer Management
• Analyze market trends, competitive pricing, and consumer preferences to define effective pricing strategies.
• Design smart bundling, and festive offers in line with both brand perception and profitability goals.
• Maintain a clear view of SKU-level contribution margins, working closely with finance to balance growth and sustainability.
4. Data-Driven Decision Making & Reporting
• Use platform dashboards, analytics tools, and internal trackers to generate actionable insights across SKUs, platforms, and performance metrics.
• Present weekly reports and recommendations to senior leadership, along with data-informed ideas for experimentation and growth.
• Build MIS dashboards to track key KPIs including ROAS, sell-through rates, cart abandonment, and repeat purchase.
5. Brand Alignment & Digital Presence
• Collaborate with design and content teams to ensure product listings, A+ content, and platform creatives reflect the brand’s storytelling approach — rooted in tradition, authenticity, and refined everyday luxury.
• Align digital communication with the brand’s voice, avoiding generic or over-commercial expressions in favour of more meaningful narratives.
• Support thoughtful influencer collaborations, organic brand-building efforts, and content strategies that connect commerce with culture.
What You Bring (Preferred Qualifications & Experience) 📌
• 4–7 years of experience in e-commerce sales, preferably in FMCG, beverage, or D2C sectors
• Prior hands-on experience in managing e-commerce marketplaces is essential
• Strong understanding of the CTC tea category and consumer preferences will be a significant advantage
• Proficient in data analysis, online merchandising, and inventory coordination
• Ability to work independently, take ownership, and manage vendors, internal teams, and external partners effectively
• Excellent communication, coordination, and negotiation skills, with the ability to balance operational needs and brand nuance
• Comfortable working in a fast-moving, entrepreneurial environment with evolving priorities
Our Promise to You (Benefits) 🎁
• Competitive Compensation: A salary structure that reflects your experience, capability, and performance.
• Lead with Purpose: Take charge of a distinctive, premium tea brand rooted in heritage and crafted for a modern audience.
• Work Directly with Founders: Collaborate closely with the brand creators and decision-makers, ensuring your ideas translate into action.
• Culture of Integrity & Ingenuity: We value authenticity, curiosity, long-term thinking, and a deep respect for both craft and commerce.
• Shared Ownership Mindset: This isn’t just a role — it’s an opportunity to grow with the brand, with a strong emphasis on mutual respect, accountability, and creative storytelling.
• Supportive Work Environment: A modern, welcoming workspace in central Kolkata that encourages collaboration, open dialogue, and personal growth.📝 How to Apply:
WhatsApp your CV with the
Job Code: BOMTEA to 📲 70033 58319
https://shorturl.at/FeLEk
